Writing Podcast Episode 604: Valerie talks to copywriting guru Bernadette Schwerdt on how she co-wrote entrepreneur Radek Sali’s memoir, ‘How to Build a Billion Dollar Business’.
Explore the world of co-writing and collaboration with Radek Sali and Bernadette Schwerdt. They explore the collaborative effort behind writing Radek’s book, How to Build a Billion Dollar Business, discussing challenges, the process of co-writing, the importance of capturing emotional depth in storytelling, and the profound impact of building a purpose-driven business. The episode touches on effective writing strategies, including the importance of starting your day with creative work and offers listeners a chance to win three copies of The Underhistory by Kaaron Warren.
00:00 Welcome to the podcast & upcoming seminar announcement 00:16 Deep dive into writing chapters 02:24 Nat Newman's writing tips & personal journey 13:29 Win The Underhistory by Kaaron Warren. 17:57 Meeting Radek Sali and his co-writer Bernadette Schwerdt 21:50 From idea to co-writer 22:32 Challenges, editors, and finding the right partner 24:02 Bernadette's approach: From manuscript assessment to starting fresh 24:57 Crafting the narrative via nterviews, structure, and voice 37:01 The business of co-writing: Financials and working with publishers 40:08 Insights on co-writing 47:38 Reflections and future directions
Writer in residence: Radek Sali and Bernadette Schwerdt
Radek Sali is a serial entrepreneur in the health and wellness sector and one of Australia’s most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.
Bernadette Schwerdt is a TEDx speaker, best-selling author and ghost-writer with a track record of producing award-winning books and business biographies for some of Australia’s most successful CEO and corporate titans. Her expertise in storytelling, creativity and innovation has helped these rock star CEOs unlock their secrets to building a successful business, and enabled them to share that wisdom with the world.
