In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.
What you’ll learn:
How to overcome fear of AI: Discover practical tips to help you embrace AI as a tool that complements, rather than replaces, your creative abilities.
How to train AI tools for your needs: Learn how to customise AI tools to fit your unique brand voice and specific client needs, and how to turn AI into your digital assistant rather than your copywriting competitor.
How to use AI effectively in content creation: Get a step-by-step roadmap for setting up the right AI tools for your writing projects, including how to brief the AI tools using the right prompts, and how to refine the output to match your voice and creative standards.
How to avoid common AI pitfalls: Discover why and how AI “hallucinates,” and other common mistakes that can trip you up, and learn how to use prompts that ensure the AI tools delivers you content that is authoritative and credible from the stated sources.
How to stay ahead of AI trends: Gain insights into how to keep up with rapid changes in AI technology without feeling overwhelmed, and get a curated list of the best tools for copywriters.
How to integrate AI into small business content strategies: Discover how to use AI to generate content for your clients – from generating ideas to crafting headlines and more, including how to write an entire campaign deck in a few minutes – all while maintaining a personal, human touch.
How to position yourlf as a Human-Centric AI expert: Learn why balancing AI with human creativity is crucial in today’s marketing landscape and how to position yourself as a leader in AI-enhanced copywriting.
Special offer:
Download your free “AI Humanisation Checklist” to help maintain a human touch in your AI-driven content.
Leanne’s bio:
Featured in The Australian, ABC News, 6PR Perth Radio, Disrupt Radio, and various podcasts, Leanne Shelton is recognised as an AI Expert by LinkedIn Australia editors, and MindZallera (Kuala Lumpur) – as well as thousands of AI enthusiasts across the globe.
With her 9-year-old SEO copywriting agency struggling to convert in a tough economic climate in early 2023, Leanne Shelton made the ultimate business pivot. She decided to embrace (not escape) her shiny, new, and free competitor – ChatGPT – by educating herself on the topic. With decades of writing, marketing, and training skills in her back pocket, Leanne started to teach (non-techy) business leaders and marketers about AI prompt engineering – with the human touch.
Fun facts about Leanne:
A passionate dancer currently learning lyrical and theatre jazz.
A dedicated mum of two daughters, aged 10 and 7.
An owner of a pet snake, Phoenix, with plans to expand her snake family soon!
