If you’re curious about the world of copywriting, or simply keen to take your professional skills to the next level – we have the courses to help.
Talented copywriters are highly sought-after. Businesses and brands are always on the hunt for wordsmiths who can craft compelling messages, web pages, marketing materials, social media posts and more. Working as a freelance copywriter is a flexible way to earn a healthy income – perfect if you crave freedom and variety in your role and would love to be paid to write words that ‘sell’.
Our online courses have been created by experts in the industry to give you the essential skills to enjoy this lucrative new revenue stream. Many copywriters try it out as a side-hustle, others pursue it as a full-time gig.
Explore an area of interest below and supercharge your copywriting skills today…
Learn how to write with clarity and purpose for websites, emails, social media, and more. You’ll learn how to:
- Understand how to connect with real people by writing copy that resonates and drives action
- Craft compelling headlines, web pages, emails, ads, brochures, and social posts using proven frameworks
- Shape tone, calls to action, and buyer psychology in your copy
- how to use tools like ChatGPT effectively – without losing your unique voice
Perfect for: Aspiring copywriters to marketers and creative professionals.
Learn how to write content that works across the modern world of search – for humans and the growing network of AI-powered tools. You’ll learn how to:
- Understand why SEO still matters and how platforms likeGoogle, ChatGPT, Claude, Perplexity, and beyond now deliver answers
- Write structured, keyword-smart, scannable content that performs well across multiple search ecosystems
- Use your human advantage to stand out against generic AI-generated text
- Apply AI tools ethically and effectively
Perfect for: Content writers, marketers, communicators, copywriters and business owners who need future-proof SEO and AI-aware writing skills.
Craft email campaigns that earn attention, drive action, and build a lasting revenue stream. Learn how to:
- Map the customer journey and write for every stage of the email marketing funnel
- Write for B2B, B2C, eCommerce, nonprofit, and service audiences
- Craft compelling headlines, web pages, emails, ads, brochures, and social posts using proven frameworks
- Use ready-made templates and checklists that work
Perfect for: Copywriters, marketers, business owners, and freelance writers who want this lucrative skill
Learn how to turn your writing skills into a profitable, sustainable freelance business with real-world strategies proven to attract clients and increase income.
You’ll learn how to:
- Understand how to set up, brand, and run a successful freelance copywriting business.
- Attract and retain high-quality clients using effective marketing and networking strategies.
- Develop pricing models that let you charge premium fees and create ongoing revenue streams.
- Build a compelling portfolio, position yourself as a recognised expert, and niche your services.
- Use tools, systems, and business fundamentals to manage clients, leads, and growth with confidence.
Perfect for: Writers who want to go beyond the craft and launch or grow a thriving freelance copywriting business.
Copywriting podcast
Join Australia’s most popular copywriting coach Bernadette Schwerdt, as she shares practical advice for succeeding as a professional copywriter. You’ll discover insider tips on how to get started, find work, build a brand, make money, manage your mindset and more. The perfect pick-me-up for any writer who wants to earn a living doing what they love.
Copywriting Business Kickstart Template Pack
Starting out as a copywriter? Need some templates to get you up and running? Don’t reinvent the wheel or waste time working it out for yourself.
Download the ‘Copywriting Business Kickstarter Template Pack’ and get access to these best practice templates today. These templates cover the essential pillars for your copywriting business and will help you launch your new career with confidence.
