Day: February 20, 2021

Podcast: So You Want to be a Copywriter
Australian Writers' Centre Team

Copywriting Podcast Episode 004: Catch.com.au co-founder Gabby Leibovich on how to build a billion-dollar online business

In Episode 004 of So You Want To Be A Copywriter: How do two Israeli brothers with no money, basic tech skills and patchy English build some of Australia’s most successful online businesses, with a combined exit valued of more than $1 billion? You may not know their faces but you’ll certainly know the brands they build – catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing. How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business.

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