Kevin Bass 1 month ago

The videos made the course easy to follow and complete, rather than a lot of reading.

I now understand how to structure a news article / media release in a way that makes sense and is of interest to the recipient.

If you've never written a media release and have something to promote or bring the media's attention to, do this course.

Chris Johnson 2 months ago

Valerie is fabulous and clear - this is gold, coming from an experienced journalist.

I'm now completely confident I can write media releases well.

Lisa Essler 8 months ago

I know how to do this now. How to tailor media releases with different angles. All the different editors and subeditors to contact for different media releases. I can promote my own work and books.

The AWC provides wonderful, easy to understand courses that are worth every penny.

Ariane Allchurch 1 year ago

I enjoyed the simplicity of the filming, not too 'busy' for the eyes! Lots of material available for downloading, repeating of key messages which I believe is important for learning, and probably most importantly - clear definition of the various niches of media releases and the importance of tailoring.

I now have the confidence to try media releases for my work, in that it has demystified the task.

Penny 1 year ago

Resources and content in the MR course are immediately actionable. Valerie delivers in a no nonsense and highly knowledgeable manner.

Enriched my understanding and appreciation of the diversity of writing forms.

AWC offers value, excellence and relevance!

Natalie 2 years ago

I enjoyed learning about the different styles of media releases. The videos were great. The downloadable material also helpful.

This is a comprehensive overview of media releases. From how to structure them right through to following up with a journalist. The templates provided in the material are an added benefit of enrolling into this self-paced, easy to follow course.

Leonie Jennings 2 years ago

The course was really well thought out. It was structured and written in a really clear and user friendly way, and was very thorough.

This is another writing skill that I can now offer to clients.

AWC is the best place to find useful writing courses that are well structured and written, clearly presented, and will answer every question you have about the subject.

Kescia Ball 2 years ago

Valerie has a lovely voice and stage presence. I found the course interesting and enjoyable. It also helped to hear firsthand experience from an experienced journalist.

I feel more confident in writing media releases and approaching the media. I'm beginning my career as a children's book author. I hope to use what I have learned in this course to gain media coverage once my career gains momentum.

I feel equipped with a proven strategy endorsed by an experienced journalist. This course covers every step from formatting the content of the media release to discovering an appropriate point of contact within the media.

Sylvia Jimenez 3 years ago

I have completed many courses at AWC. I find them up to date, communicated very well and with many practical examples. This course has allowed me to refresh my skillset in communications.

I now understand how to break down high-level communications into understandable segments.

Thank you for providing relevant and cost-effective education to help people build on their skills. It's a great platform for self-learning.

Lynda Bullen 5 years ago

I liked the real-life examples provided and Valerie's detailed explanations of the structure. I'll be confident when approaching media outlets and how to go in with a strong media release.

Steve Cook 5 years ago

I was attracted to this course because it has an experienced journalist as course presenter.

I enjoyed the friendly, knowledgeable presenter and the easy-to-understand modules.

The course gave lots of templates and examples of different media release types.

I love the Australian Writers’ Centre's self-paced courses.

Rod Schultz 6 years ago

I was looking to improve upon my media release strategy and success rate as well as qualify my experience.

The information was easily digested and I was impressed by the amount of support material provided. I will find these downloads very useful in the future.

Valerie seemed very knowledgeable and experienced with the subject and provided interesting examples to see the methods applied in various industries and circumstances.

I now know that my previous attempts were on the right track and the tips and advice contained in this course will refine my efforts and maximise the impact and success of future media releases.

The course was easy to access, the information was clear and thorough and I enjoyed the content.