If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you.
There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell has.
As the owner of Digi TLC, he’s run campaigns for a huge range of clients and has got the digital process down to a fine art.
In this episode, Ben teaches us how to kick-start a digital marketing campaign, how to create content for it, what to focus on, what to forget about, and provides some simple case studies to demonstrate how he does it and how you can do it too.
In this episode, we cover how to:
- Optimise a website
- Help Google locate your business
- Find the best keywords for your business
- Understand the two major types of marketing – ‘solution’ and ‘interruption’ – and why you need to focus on both
- Kick-start the digital marketing process by finding the right SEO keywords
- Write a Google advertisement and why you need to pay to play
- Create a marketing funnel – what it looks like, the elements involved and how to create one
- Apply the process to two different businesses – a yoga studio and a residential builder
- Set up Trello to manage the content process
- Access the best project management software to use
- Unlock the content creation process
- Repurpose one piece of content into multiple elements
- Create content for YouTube and why video is the #1 conversion channel
- Use AI to recruit new staff
- Use AI bots to manage customer service and book leads with zero human intervention
Bio:
Ben Fewtrell is the Founder of DigiTLC, a digital marketing agency that helps small business owners generate more leads, convert more sales, and automate their marketing using the latest in AI-powered tools and strategies. At the heart of this is DigiSyncro, a powerful all-in-one CRM and automation platform that simplifies lead follow-up, sales tracking, and client communication — all with the help of built-in AI.
He’s also the Co-Founder and Managing Partner at MaxMyProfit, where he works with business owners to systemise their operations, build high-performing teams, and create businesses that run smoothly — even when they’re not there.
With over 20 years of experience building and scaling businesses, Ben’s insights have been featured in Secrets of Top Business Builders Exposed, Virgin’s In-Flight magazine, Sky Business, and more. He’s hosted over 500 episodes of the Business Brain Food Podcast and co-hosts the Max Your Business Podcast.
Whether he’s speaking at events, running digital campaigns, or working behind the scenes with clients, Ben’s mission is simple: to help small business owners grow smarter — not harder — with the power of automation and AI.
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