Podcast: So You Want to be a Copywriter

If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell

In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on

AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics – because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential.

Starting a copywriting business is exciting, but navigating the financial and legal aspects can feel overwhelming. From choosing the proper business structure to understanding tax obligations, there’s a lot to consider.  In this episode, we chat with Kieran Browning, a consultant with deep expertise in operations and digital marketing. If

Starting a copywriting business is exciting, but navigating the financial and legal aspects can feel overwhelming. From choosing the proper business structure to understanding tax obligations, there’s a lot to consider.  In this episode, Andrew Nicholls, an experienced finance expert and business advisor, breaks it all down in a way

Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t.  Steven is a master of writing emails

Grant writing is a highly lucrative skill, and the demand for skilled grant writers has never been higher. If you want to master grant writing, attract clients, and confidently charge for your services, this podcast episode is for you. In this episode, Elaine Abery of Unravelling Red Tape shares her

Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one? Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those

Would you like to become an expert at UX copywriting?Would you like to make money from UX copywriting?What even is UX copywriting? UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience. UX stands for User Experience

In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income,

Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have to do the actual writing? Or maybe you’d like to get work through a writer’s agency? That’s what I’ll be talking

In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.  What you’ll learn: How to overcome fear of AI: Discover practical tips to help you embrace AI

Do you struggle to price your copywriting services? Do you constantly undercharge and feel undervalued? Do you see others less talented than you getting paid more> If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this

Would you like to earn a six figure income from copywriting?  Would you like to leverage your existing career to help you find new copywriting clients?  Would you like to write about something you love and get paid well to do so? If any of that resonates, this episode is

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you’re considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make

Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director,

I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters

Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel? If you like to learn how to do any of

Greg Baker knows more than most about AI and where it’s headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. He helps the C-suite understand