If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows to founding ‘Podcasts Done For You', Anthony now helps business owners turn their expertise into influence.
In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.
We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.
It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to.
What we cover:
- Why most business podcasts fail (and how to avoid becoming part of the 75%).
- The difference between being a podcast host and positioning yourself as the expert.
- How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.
- How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.
- Turn your client success stories into podcasting content that promotes you and your service.
- How to extract your unique stories and insights (even if you think you don’t have any yet).
- Why over-preparing questions can ruin a podcast conversation.
- How to use a podcast to generate referrals without ‘selling’.
- Smart ways to promote your podcast beyond just publishing it.
- Using your podcast to deepen relationships with existing clients.
- How podcasting creates speaking, partnership and unexpected growth opportunities.
- Why fortnightly beats monthly and what episode length really works.
- The long-term strategy behind becoming iconic in your niche.
Bio:
Anthony Perl is a communications expert, entrepreneur, and professional podcast host with 35 years of experience.
He began with a degree in Broadcast Journalism before launching into Sydney radio working at 2UE during its heyday, where he built the station's largest audience and helped create a top-rating show from the ground up.
Those communication skills led Anthony into the corporate and not-for-profit sectors before his entrepreneurial drive saw him found CommTogether, a marketing and brand communications agency helping businesses grow audiences, connecting with their ideal clients.
Recognising a growing need for expert-led content, Anthony launched ‘Podcasts Done For You', a full-service podcast production company turning business leaders, into a Voice of Brilliance with their own show. His team handles everything from planning and recording, co-hosting shows, to editing and publishing, so clients focus solely on their expertise.
As a professional podcast host, Anthony also fronts the ‘Biz Bites for Thought Leaders' podcast and ‘Podcast Done For You The Show'. His driving belief is simple: the best way to change the world is to do it one person at a time, through giving a voice to other people’s brilliance.
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