Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful.
In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.
We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do.
What we cover:
- How to show up in ChatGPT search (and why authority matters more than ever).
- How to use AI to fast-track your email marketing.
- AGI: the doom, the hype and what the future really holds.
- The rise of agents – and how small businesses can use them today.
- How to create bots that automatically book your meetings.
- AI in recruitment: robot-to-robot hiring and smarter applications.
- How to use AI to tailor your proposals and sales approach using personality insights.
- Why human connection, micro-communities and offline learning still matter.
Justin Kabbani bio:
Justin Kabbani is an AI strategist, trainer and former advertising agency leader who helps businesses use AI to work smarter, think bigger and stay competitive. Known for his practical teaching style and optimistic approach, he works with companies, educators, and teams to build AI literacy, create agentic workflows, and apply emerging tools in ways that feel human, ethical and productive.
He runs workshops, builds custom AI solutions, and helps leaders understand how AI is reshaping marketing, communication, education and operations.
Mentioned in this episode:
Listen to the episode below. Listen on Apple Podcasts or Spotify, or add the podcast RSS feed manually to your favourite podcast app.
This podcast is brought to you by Copy Club
For copywriters. Creating wealth from words.™
