What’s it like to learn with AWC?

Bernadette was fantastic. Easy to listen to - the tone and enthusiasm in her voice when presenting information was great. Her feedback on assignments was fantastic, always positive and with constructive relevant improvement or suggestions.

The learning was fun. The assignments were simple to grasp. The feedback was excellent. The ability to see other people's assignment content and hear their feedback was great. Plus the fact that I could immediately use the copywriting strategies in my work was mind blowing!

I have already recommended the AWC to two colleagues. Learning is great, modules, platform and feedback was great. The copywriting skills and strategies learnt have been immediately incorporated into my work.

Out of all the results on Google, this course stood out the most because of the Bonus Content, the price (best bang for my buck compared to other courses!) and had testimonials so I knew others had done this course and trusted AWC, so I could, too. The testimonials really drove it home for me. Overall, AWC seemed like a reputable site. I was right!

I have hesitations around anything I purchase online, but the receipts and login information coming in shortly after my purchase was reassuring. Once I had logged in and started the content, I was excited and had a feeling this course was going to teach me what I needed to know.

Bernadette is always smiling in her videos. In her presentations, she has such a happy voice and spoke casually as if we were all her friends. It made me very enthusiastic about copywriting and excited for the next class to unlock.

Bernadette gave us weekly assignments with feedback to make sure we all understood how to put what we were learning into practice.

Completely exceeded my expectations! :) I now understand the craft of writing in a whole new way. Not only is copywriting a new skill, but what I've learned has already started feeding into other areas of my writing.

Based on my experience with this course, I'd say: "Whatever course you're thinking of, do it. Do it now."

Just a huge THANKYOU! to Bernadette for providing me with a thorough understanding of the basics and an excellent quality of education in copywriting. I'm so happy I took this course and learning with you has been nothing less than a pleasure.

The course has helped me strategise my writing before jumping in to ensure it meets my goal - e.g., speaking to the reader with the right tone, language, and content to connect easily and drive action. Once the strategy is in place, the writing flows!

The course made me realise why I get sucked into websites or social media pages - because the copy is great, and the linking words keep dragging you in!

The Copywriting Essentials course provided a good foundation for understanding how to write copy, with frameworks and strategies for assured results.

Bernadette is so animated, knowledgeable and generous.

I found the course very validating. I often have to write copy for my job, and it's a skill that goes mostly unacknowledged. Just listening to a pro talk made me realise how much good writing brings to a project (i.e. basically everything).

I wanted to sharpen my skills for persuasive social media, newsletters and media releases. I also wanted to invest in my Marketing and Communications team. And I wanted maximum bang for buck. I was hopeful the course would be extremely practical - which it was!

Great tutor. She knows her stuff.

The course is very practical and the writing exercises are excellent for reinforcing what we've learnt. It was also just the right amount of work to squeeze into our normal work schedules without too much drama.

I've always had an interest in writing, but have never really known where to start. Copywriting seemed like as good a place as any, and it seemed to relate somewhat to my work.

I've always been the kind of student that skips to the assignment and skims back over content to get the answers in order to achieve the outcome of a certificate. Not this time! I made sure I dedicated time, because I really enjoyed listening intently to each of the video lessons and reading over all the handouts.

I thought Bernadette was really personable. I enjoyed listening to her; she has a friendly, laid back and knowledgeable style. Even though the video lessons were all pre-recorded and rather static, it didn't feel like that at all whilst doing the course. I thought listening through everyone's feedback would be tedious, but it was actually really interesting. Bernadette gave constructive feedback in a really kind and supportive way, which is a real talent in itself (and one that many managers could learn from!).

I am used to more formal writing for business, reports and grant/tender applications. This course has given me another string to my bow and I've learnt to enjoy writing in a more conversational style again.

It has encouraged me to think more seriously about pursuing a career on my own, to fulfill my dream of writing for money while I travel around Australia or the rest of the world.

The course is well structured, easy to follow and easy to fit in to a busy life!

I particularly liked that this course had assignments due in on the Sunday night, which suited me as a full time working parent. And thanks again to Bernadette.

The course was easy to understand, good length of videos and course overall. Great taste in copywriting which can then lead to other courses. Good handouts. Bernadette is very knowledgeable and easy to watch and understand. Really great communicator. Mark (who was the assessor) was great at explaining his feedback and some tips for improvement.

It really helped me understand what a copywriter does and how I can use my new skills now and in the future. I can look at creating a freelance career which is really exciting. And my own confidence from the first assignment to the last improved immensely.

I have been testing my new skills on my work colleagues and in my day-job work and I have been getting great engagement and feedback. I have always loved writing but this has given me a great understanding of how to hook people and keep them reading. Lots of fun.

Great course, easy to understand, and gain strong skills that can be applied immediately. Don't be afraid of the 'assignments', they are a great way to learn and get feedback for next time, and they aren't time intensive. I never thought I would consider freelance work but now I do. 5 weeks is a reasonable time period to 'study', not too long, not too short, and really practical if you have a young family or working full time. Worth the money.

Bernadette presented the subject matter clearly in a relatable way, and provided great feedback.

I enjoyed the creative aspect of developing my own ideas while having a clearly defined copywriting framework.

It's a great way to improve your writing skills in areas you might not have previously considered. It's non-threatening and a pressure-free way to learn.

I thought Mark was a very personable and knowledgeable tutor. I thought the feedback he provided on assignments was insightful and invaluable. I enjoyed trying to apply the theory learnt to the weekly assignments.

I would definitely recommend any of the AWC courses as they are well constructed and being part of the AWC community is truly invaluable.

I love the structure of the course. In addition, I was nicely surprised to receive the additional information (Module 6) on how to 'dive in' to the market.

Mark was great and worked on time. I love receiving feedback via video. It makes it more personable.

I enjoyed the strict deadline for assignments! It got me to do the work!

Before the course, I could write copy, but I was not following any particular copywriting formula. I'm now confident to know where to start, and how to avoid any copywriting pitfalls.

Great course. Thank you!

Bernadette is very well versed in her knowledge of copywriting.

The whole course was a world of discovery for me. Compact, loaded with information, a great way to head into a writing career. It has given me a path to follow.

Bernadette came across as a person who valued her students' chosen path of writing. Plus she was always encouraging.

I enjoyed listening to the lectures as well as doing the assignments. A great start to a career in writing.

Bernadette is a greater speaker / presenter with an ability to deliver the content in a simple yet effective way. Her assignment feedback was great and her extra tips in response to course comments was appreciated.

Bernadette was great! Very engaging and informative, and the feedback was always very constructive.

In my everyday life and work life I'm now looking at advertisements and better understanding what the marketers or copywriters were trying to do with the copy.

I'd say the course gives a great foundation to work from and gives a much better understanding of copywriting.

Loved Bernadette. She was practical, inspiring and gave well-thought-out feedback and encouragement with the assignments as well as adding years of expertise.

Gave me the confidence to expand from feature writing to copy.

If you are thinking about it, do it :-)

The course content - videos and handouts - were outstanding. The tutor feedback was really valuable - especially being able to watch everyone's feedback. I really appreciated Mark's feedback to everyone. It was insightful and very helpful.

I enjoyed everything about the course - I can't choose just one. My work may not have been the best; however, I came away with more confidence and enthusiasm to pursue copywriting as a side hustle.

The course was informative, insightful and fun. I thoroughly enjoyed the learning experience and the challenge. I will be revisiting some modules over the coming months, while I still have access. Very thankful for this.

I liked Bernadette - her feedback was useful and I think I have a good grounding now for going forward with copywriting.

I enjoyed the assignments and being able to flex some different writing skills and muscles, and finding out I can apply this to things like my book reviews, which I think I am going to try for some of the posts I am due to write.

Just do it - do any course that takes your fancy. AWC courses will all help with all forms of writing and I think, having done a few, I have learnt so much that I can use interchangeably; it's made me a confident writer.

Mark was very positive and provided great feedback where required. He made me feel like this is something I could actually do. I enjoyed the review of the exercise and getting real feedback.

If you're into writing and looking to expand your skills, check the AWC out.

The course was exactly what it was described to be. An absolutely essential module to write better copy and content. It was a great experience.

I am able to look at bad EDM copy and immediately know what I would do differently.

It is a great course to start one's journey into the copywriting world.

Mark and Bernadette were a wealth of knowledge.

I enjoyed the examples and the course content, plus the encouragement and 'have fun' attitude.

I am more aware of the steps to how copywriting is done. I feel like I have been let in on secrets.