What’s it like to learn with AWC?

Bernadette was fantastic and explained everything really well. Loved the weekly feedback. It was very useful. I enjoyed the assignments.

I would say that it's a very practical course, easy to understand and fit in to your week.

I found each module to be clear, concise and informative. With each module I began to feel more confident.

I enjoyed hearing the feedback from Mark. He was encouraging and provided suggestions when needed, in a positive way.

Having the week to watch the videos, take notes and digest all of the information made it enjoyable. I knew I had the week to get everything done while working full time and I haven't felt stressed or overwhelmed.

I have the confidence to reach my goal of changing careers and doing something I feel passionate about!

Mark Farrelly was fantastic. He was fair in his comments and gave much needed feedback in a positive manner. Bernadette was very down to earth. She didn't sugar coat things which was refreshing. Her content was valuable and easy to understand.

The course was easy to follow, engaging and motivating. I now have the initial skills to start looking into copywriting as a career.

The structure and delivery were easy to follow and interesting. Bernadette is great to listen to, relatable and the content is rich with tips, practical and immediately useful.

I enjoyed doing the assignments, getting feedback and hearing all the feedback, which was useful. All the material (handouts). I feel I will always refer back to these for guidance.

I feel confident and able to see the path forward to making writing (eventually) my full-time job.

The tutor was knowledgeable, well presented, gave constructive assignment feedback.

I enjoyed learning about writing SEO copy and the world of Google. This was so fascinating, and a big “wow, I didn’t know it worked like that” moment.

After just five weeks of learning about the art of copywriting, I am amazed at how confident and energised I feel. With so many wonderful tips and tricks now in my writing toolbox, I know I will be able to get started as a copywriter as soon as I say go!

I loved learning about the art of copywriting. The course was a perfect length and the assignments and weekly readings where achievable, even for me, a mother of 4 children under the age of 8.

Enrol and get started - it will change your life. Great content, flexible, easy to fit around family and work.

I wasn't really sure what copywriting was, I thought I would be out of my depth, but Bernadette was fantastic and so generous with her knowledge. Her feedback was honest and useful, given in such a manner where you didn't feel disheartened, just enthusiastic to try out any suggestions.

I enjoyed the insider insight to the copywriting business, the 7 steps to writing great copy - now I find I am judging all the copy I see. I even enjoy the junk emails I receive.

The course has given me skills to overcome procrastination and to unlock the creativity to produce authentic copywriting - it has reawakened the joy of writing for me.

If you want to release the writer within you then AWC is the perfect place for you. They are a wonderfully supportive writing community.

I really enjoyed the course because it was packed full of practical resources and strategies. I learnt the Copywriting world is a whole 'new' world but one that is now very accessible to me. The design of Bernadette's courses, as well as the way she taught them, left me feeling empowered and excited about next practical steps should I want to take them.

I appreciated Mark's weekly feedback. I loved the highly practical content. I enjoyed Bernadette's genuineness, as well as her communication style and her many examples of the content in practice. I also loved the assignments! They were a great opportunity to 'play' with the content.

As a teacher I've been selling 'learning' for years! This gave me confidence that there is something else out there for myself as a teacher. It is also empowering me to apply my now-honed copywriting skills to other career possibilities.

It's absolutely worth doing the Copywriting Essentials Course. Whatever career direction or place you're at in your life's journey, there's exciting skills to learn, enjoy and inspire your next step.

I have been studying creative writing at uni and copywriting is not on the list of units. I wanted to know more about it. The price of the course was attractive and the length of time.

After the course, I am not left wondering about any aspect of copywriting, or what it means to be a copywriter. The handouts are invaluable, and the videos were easy to understand and felt perfectly conversational.

I want to set up a webpage and have a crack immediately. It's a great side hustle to learn and execute. You just have to understand what copywriting actually is.

I was slightly worried that it might be hard and that I would find the assignments too much. I also worried that I wouldn't learn anything practical that I could put into action in my role. Both totally unjustified concerns! :)

Bernadette was so knowledgeable. Her presentation style was very engaging. I found her feedback really helpful. I looked forward to getting feedback each week.

I've already started implementing the tips I've learnt during this course. My writing is much more persuasive. The course has given me more confidence to perform my role. I've learnt so much and am already seeing an improvement in the way I write.

Thanks so much Bernadette. I really loved this course and you're an excellent teacher!

Mark was generous with feedback and always had a positive and light-hearted vibe. Knowledgeable, supportive, open-minded. I felt encouraged by his feedback.

I really enjoyed Bernadette's zingy and infectious energy throughout the course. There were loads of interesting aspects of copywriting that I enjoyed learning about, especially touching on the psychology around peoples' motives behind buying choices. And I really enjoyed the assignments.

It's given me so much more direction and structure - how to convey ideas in a way that really benefit the reader, clarifying features and benefits, utilising the formulas to create flow, and just letting the words speak. It has helped me feel confident and satisfied when writing for my own business, and that's exactly what I was looking for.

AWC's courses are full of quality industry knowledge and expertise, the tutors are great and the workload is very manageable. It's also a very affordable way to broaden your skill set.

Thanks so much for creating these great courses.

I thoroughly enjoyed the course and looked forward to the weekly modules. It gave me the creative outlet I needed.

Bernadette was clearly very knowledgeable about copywriting. Her manner was warm and engaging and, despite her years of expertise, she never claimed to be an expert, even though she probably is!

I enjoyed the chance to be creative in a different way each week. I found myself looking at copy all over the place - billboards, print, screen, newspaper and thinking how I might have written that or how I could use that as a springboard for my own copy.

I've been writing since I was a child and even published a few articles. But I never knew what a copywriter actually did. This course has shown me I can enjoy being a writer, hopefully get paid and be very creative. I can't wait to get started.

If you like any kind of writing, their courses will excite you and give you the feeling you can write. Whether you make money from it is up to you but the AWC certainly gives you the tools to get out there and try.

The tutor was warm, funny, highly experienced and supportive. Made becoming a copywriter seem very doable and took a lot of the fear/self-doubt out of pursuing it as a career.

I enjoyed the assignments and constructive feedback, and being able to learn from Bernadette, who made it all so accessible and easy to understand.

I felt that setting myself up as a copywriter was a real possibility (in fact I am starting up a business now!). My goal is to, within a year, be working for myself as mainly an SEO copywriter.

Copywriting is what I should be doing. I couldn't believe that at 35 I had finally discovered "what I want to be when I grow up"!

Incredibly knowledgeable tutors, accessible and easy to understand coursework; life changing!

Thank you!

Bernadette was extremely engaging, informative and authentic. I loved her personal stories that related to the topic and very conversational manner.

As an introduction, I feel it was great and we covered a lot of content (and examples) that were relevant to my industry which is creative, media and marketing.

It has brought back the joy I had in writing. Now equipped with a toolbox of formulas and insights, I am more conscious of the power of words when used in the right way.

My colleague has already enrolled upon recommendation. I mentioned it was great course that will help with her confidence in writing.

Big thank you to Bernadette for reigniting my writing passion by taking out the fear factor. There is no right or wrong way in telling a story as long as the content is relevant and authentic.

I am a lover of words and I really wanted to make it my career.

I actually really enjoyed the assignments. Mark was great with very detailed feedback. Doing the assignments brought out my creativity again that has been missing from my life for so long.

AWC professionals are guiding you all the way. Don't go anywhere else.

I enjoy copywriting, but was doing it without much knowledge. I wanted to learn the basics in order to pursue it further.

I thought Bernadette thoroughly explained everything and gave great examples demonstrating the fundamental skills of copywriting.

I enjoyed how it was delivered - I thought that listening to the videos was a great way to learn (for me, anyway!). I found it much better than a traditional online course.

I feel much more confident attempting to find my first copywriting job.

Do it! The course delivery method is relaxed and can be done from wherever you may be. Feedback regarding assignments is very beneficial and you'll walk away with a fantastic understanding of the copywriting essentials!

This course is absolutely unrivalled for quality, cost, time and ease of access. I learned many new skills which I put to use immediately and have relied upon in a variety of contexts since. AND, I so enjoyed it! Thank you AWC, Bernadette and Mark!

My tutor was Mark Farrelly, and he was superb! I did not expect to receive such detailed and useful feedback on each of my assignments. Mark gives his feedback by Loom video, and I found this a very engaging, enjoyable way to receive feedback on my work and also to learn from the feedback on my classmates' work. Mark's comments are genuine and always constructive. Thanks so much, Mark!

I can honestly say that I enjoyed everything about the course. However, I especially enjoyed the assignments, tutor feedback, and participation from the cohort.

I have three uni degrees and feel like I was trained to write quite long, wordy, "slow" types of papers. This course has helped me to write more creatively and to communicate meaningful messages in a short, concise way which gets a response / result. I have been applying these skills to help me communicate more quickly and effectively in many contexts - even interpersonally! In terms of my writing, I have gained new focus on making sure every word is purposeful and targeted to my reader / audience.

Bernadette is fabulous. A brilliant teacher and very experienced and knowledgeable about how to get the best from your content writing. Her feedback is so constructive and she makes you feel that you can write anything that will sell!

If you want to get serious about your writing check out the numerous courses at the AWC because no matter what you want to write, you will definitely find the right course to help you.

I'm enjoying learning. Thank you for creating these courses and opportunities for writers and those just starting out.

I got exactly what I was looking for from this course: confidence. I really needed a tour guide to show me the lay of the land in this new industry, introduce me to the terminology, and show me where to find out more. I did not expect to get so many extra templates and examples and so many of my questions answered without having to ask them. The fact that there was a bonus lesson that focused on the exact questions I had at the end of the course left me very smiley about the whole experience - I would definitely recommend this course.

Bernadette's depth of experience shows in the clear structure of the course and her care for the user experience (each topic is introduced when it will make the most sense). Her feedback was detailed and I felt personally seen by her. I admired her efficiency and practical focus.

I enjoyed the lectures but I got the most out of doing the assignments. They were well designed: not too big or off-putting, but by the end of the course I felt I had at least one experience with all the key skills I would need to get started as a copywriter and it had not been traumatic.

This course has been the specific antidote at the right time for me. As a kid, I wanted to write fiction but had neither the organisational skills or the life-experience to back myself in that. After 20 years as an English teacher, I have the organisational skills, a decent bit of life experience, and I discovered I liked a lot of the incidental writing that is part of the job. I was missing the concrete steps to transition from teaching to copywriting and I didn't know what was really inside that box. Now I know it is what I want to do and am making slow but concrete plans to shift my life into this new course - wish me luck!

This course will provide you with all you need to get started in copywriting and enough knowledge to see if this career would suit you. It feels generous - there is always a little more given than expected - and highly refined through experience. You will be in good hands.

Thank you Bernadette - I feel buoyant about the possibilities here. I know I will be working my way through your Bootcamp and Podcast episodes to keep my energy afloat.

Bernadette is just amazing. So experienced and honest with her teaching. I enjoyed the online community with other keen writers, the achievable expectations and the teacher's presence.

I am now clearer in strategic ways to write, power words and the confidence that I actually just may be great at copywriting.

You should look at AWC courses as they will give you the confidence to follow your dream, and upskill you to be the writer you want to be. Such clear teaching style and you will join a warm online community during and at the end.

I feel extremely motivated and confident after completing this course and can't wait to get started on building my database, my website, getting business cards, etc etc. The practical advice on the course was super.

Bernadette was fantastic. Her feedback was always very positive but also constructive. I also thought that the time I had to dedicate to this course in the space of a week was very manageable.

I enjoyed the assignments. I loved how I could apply the techniques to different businesses, services and products and I found the feedback extremely valuable.

For the last few years I have been procrastinating about setting up my own writing business. I have tried various different courses and enjoyed them all and took a Masters in Multimedia journalism. I have also been working running our family business with my husband. This course seemed to highlight the path I should be going down, combining my business skills with writing, and in the 5 weeks I've got my website started, business cards designed and am raring to get started.

It's a very flexible way to learn and not too onerous in terms of time during the week. The practical advice about starting a career in writing is great too. It's not all just about the writing, but the writing part is great too.

I have learned a great deal from every one of the courses I have taken at the Australian Writers' Centre, but this one has been fantastic in terms of being just the right thing at the right time for me to move my writing career forward. Thank you, Bernadette.